With Windows 7 reaching it’s end of support on January 14th, 2020 there is a question of “how should I deal with this”? Let me guide you through a few of your options, so you can better understand why you should take one option over another.
Can’t I just upgrade my current computer?
Yes, you can likely upgrade your computer to Windows 10. More than likely there was a free license made available to you… key word being “was”. Back when Windows 10 launched, Microsoft aggressively promoted it with a program known as GWX (Get Windows 10). This entitled people to upgrade their computer to Windows 10 for free, and it was hugely successful at increasing Windows 10's marketshare. The free upgrade period ended on July 29th 2016, so you're required to purchase a license if you upgrade after that date. It's possible that your computer will upgrade to Windows 10, and activate successfully with Microsoft without purchasing a license. There are 2 possible reasons why you might see this behavior.
#1 Your computer came with a Windows 10 license, but with Windows 7 preinstalled from the factory. This is found typically on corporate/business oriented pc's, so if you have Windows 7 Pro, on a computer purchased between 2015-2016 (rough timeframe, old stock might allow even later purchases to fall into this category) then you computer might be legitimately licensed for Windows 10. Check your build-sheet/original order email to see if it came with a Windows 10 license.
#2 The Windows 10 application installs the upgrade on your system, and activates itself, however it's unlicensed. If you're running a computer purchased before July 2015, and didn't upgrade to Windows 10 during the free period ending on July 29th 2016, then your computer may activate itself, but it's not licensed. The software will likely continue to run fine, however you will fail any software license audits conducted by Microsoft or other auditing individuals.
OK, I really don't want to buy a new computer, I'll pay $130-200 for a legitimate non-OEM license of Windows 10.
Not so fast, let's consider why you're upgrading to Windows 10. Likely it's due to concerns about security, or regulatory compliance of some sort. Even if you upgrade your computer to Windows 10, your system may not be secure unless everything else in your system is still being updated. A common example on older systems is 2018's Spectre and Meltdown vulnerabilities which require processor MicroCode updates. No problem, Intel provided updates for CPU's going back to 2008, so my 10 year old computer can be protected right? Wrong. Intel's MicroCode updates are delivered via BIOS/Firmware updates, which are provided by your computer manufacturer. Chances are, your home computer stops receiving updates after around 5 years or less, with business-class systems receiving updates for a little longer. So your 6 year old box-store pc might not be secure even after spending $200 on a new license of Windows 10 Professional.
Ok, I'll spend just $40 on a copy of Windows 10 off eBay and just hold off a while longer.
Why buy an illegitimate or incorrect licenses in the first place? Spending $200 on a Harley Davidson jacket doesn't all the sudden make them look the other way when you steal a bike off the lot...
Windows 10 upgrades can be a confusing challenge if you're not experienced with Windows upgrade's from the past. With experience dating back to Atari and Windows 3.1 systems, our technicians have been through similar upgrade cycles multiple times. Let us help you plan for a smooth transition, and assist you in planning on the next upgrade cycle: Windows 8/Windows 2012's end of support in 2023.